Little Black Book – Guest Blog Interview with Emily Murray

Here at Scout, we are all about collaboration over competition, always. Our Little Black Book celebrates innovation and talent from the best small and corporate creative businesses in Australia. Think smart, savvy, soulful suppliers and ‘out of the box’ brands.

Our hub brings together a curated community of corporates, creative studios and hole- in-the-wall retailers with people looking for something, or someone, totally fabulous!  I recently caught up for coffee and a chinwag with one of my Little Black Book faves, Emily Murray, founder of SOURCEY.M.

A little bit about SOURCEY.M…

At SOURCEY.M, we believe ordinary products can be transformed into extraordinary products through beautiful design. By sourcing on-trend and fully-customised items, you’ll stand out in a way that makes your target audience take notice. For you, we can produce a range of branded merchandise with a genuine retail perception – products that your clients will be happy to hold onto. Beautiful branding you’ll love and they’ll love.

Why we love SOURCEY.M?

We love SOURCEY.M for their unique promotional products and great customer focused service. They are my go-to custom branding destination who will always go that extra mile to find you exactly what you need! Emily and her terrific team know how to nail a creative brief, delivering 5 star service and high quality merchandise that reflects your brand and values.

Thank you Emily, for taking time out of your busy schedule to chat with me today. How did your idea or concept to start your business come about?

I started SOURCEY.M eight years ago when I was pregnant with my first son, Xavier. At the time, I was working as a senior marketer for a property development company. There was no opportunity for me to return to my role in a PT capacity and I had always wanted to start my own business, so it seemed like the perfect time.

There was a real gap in the promotional products B2B market. Most of the offering was for cheap, throw-away promotional products. I wanted to create an agency that promoted on-trend, retail-quality, clever and thoughtful items that would not end up in landfill.

What services do you offer your clients?

We specialise in sourcing quality promotional products for our clients. That includes everything from creating custom scented candles for Crown Resorts, to giant 3M Golden Beach balls (designed to look like soccer balls) for McDonalds, right through to promotional pens for a local business. We also have an in-house design team that can assist with custom packaging, product design and rolling out campaign materials to support GWP promotions including online assets and POS.

There are plenty of merch companies to choose from out there. What makes Sourcey different?

Well, I am so glad you asked! It’s 100% our trusted service model. We spend a lot of time (and money) ensuring that we have the best customer service in the industry. Coming from marketing backgrounds ourselves, we are our target market, and we know what they need.

Marketers are busy people who don’t necessarily have the time or inclination to search through thousands of products online to find what they’re looking for, That’s where we come in. We meet with our clients, get their brief and then do all the leg work for them, including developing concepts for the perfect merch to match their brief, quality control, stock levels, managing decorators and timelines. Essentially, we make their lives easier.

Before launching your promotional merch company, what were you doing for work?

I started my career in advertising after completing a degree in Advertising / Marketing at RMIT. I worked for a few years looking after the Mitsubishi AU/NZ and BMW accounts, before heading to Crown Resorts to work in their Brand Marketing Team. Following that I became the GM of Marketing for Burbank Group, which is where I was when I got pregnant (well, not literally there) and started SOURCEY.M!

Who are your clients?

Our clients include Southern Cross Austero (Triple M, Fox FM, Hit, Listnr), Specsavers, Salesforce, Burbank, Metricon, Stockland, Colonial Brewing, Vacinity Group (Chadstone) just to name a few.

What’s your most popular custom branded product?

Tote bags and drink bottles are always the most popular. Lately people have been really loving the double walled stainless steel travel mugs as they can keep drinks hot (hello coffee) or keep drinks cold (hello G&T’s!) Our most popular low-cost promotional items are phone pop-grips and lip balms.

What’s the most unique custom branded product you’ve sourced for a client?

A few years ago, McDonalds were sponsoring the soccer and they wanted something fun to give out to the Crowd, so we designed inflatable hands that look like McDonalds Chips to hand out to the crowd! That was pretty cool.

And lastly, 5 fun facts about you…

  1. Your go-to comfort binge show?

Current binge watching Younger on Stan. It’s addictive!

  1. Your last meal on earth would be?

This is a no-brainer. Gnocchi with a rich tomato sauce, parmesan cheese and prosciutto!

  1. My perfect day would start with……and end with….

A session at the gym and end with a cold glass of Sauvignon blanc! Because life is all about balance, right?!

  1. Your first ever job was?

I got my first job when I was 15. I worked at Pizza Hut cleaning dishes and making pizzas!

  1. One thing on my bucket list is…..

Travel Europe, but particularly spend a few months in Italy eating all the gnocchi I can find!

Thank you so much Emily, we loved chatting with you today and hearing how you create seriously fab merch for brands that want to be talked about. To learn more about SOURCEY.M and how they can customise products to suit your brand, head over to or email

Remember that recommendations are my jam, so if it’s got the Scout Stamp of Approval, you’re in safe hands. Head over to my Little Black Book now to connect with small businesses, caterers, freelancers and other fabulous creative types.

Danielle x
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